【洋書に触れる2015-2016】

(1)グローバル人材育成時代の必備基本図書のご提案

【専門教科で使う国際標準の教科書】

経営学

リーダーシップ

412

Entrepreneurial Finance

Alhabeeb, M. J.

413

Innovation and Entrepreneurship

Bessant, John/Tidd, Joe

414

Entrepreneurship

Bygrave, William D./Zacharakis, Andrew

415

Entrepreneurship

Hisrich, Robert D/Peters, Michael P/Shepherd, Dean A.

416

International Entrepreneurship

Hisrich, Robert D.

417

Patterns of Entrepreneurship Management

Kaplan, Jack M./Warren, Anthony C.

418

The Business of Venture Capital

Ramsinghani, Mahendra

419

Managing Diversity

Mor Barak, Michalle E.

420

Biotechnology Entrepreneurship

Shimasaki, Craig

421

Theory and Practice of Leadership

Gill, Roger

422

Leadership: Theory and Practice

Northouse, Peter Guy

423

Effective Leadership

Humphrey, Ronald H.

424

Introduction to Leadership

Northouse, Peter G.

425

Studying Leadership

Schedlitzki, Doris/Edwards, Gareth

426

Leadership

Western, Simon

生産管理・物流管理

427

Operations Management

Meredith, Jack R./Shafer, Scott M.

428

Supply Chain Management

Sanders, Nada R.

マーケティング

429

International Marketing

Cateora, Philip R.

430

Essentials of Marketing Research

Hair Jr, Joseph F.

431

Strategic Marketing

Cravens, David W.

432

Marketing Strategy

Walker, Orville C

433

Strategic Brand Management

Keller, Kevin

434

A Framework for Marketing Management.

Kotler, Philip

435

East, West, North, South

Lundestad, Geir

436

Practical Business Statistics

Siegel, Andrew

ホスピタリティ・ツーリズム

437

Hospitality Marketing Management

Bojanic

438

Marketing for Hospitality and Tourism

Kotler, Philip/Bowen, John T./Makens, James C.